Our Blog
The Hash Tag
Growing your social media following organically has never been harder than it is today. There is still an opportunity for you to get some genuine followers using hash-tag marketing so make sure you get on those platforms, tweet, posting and hash tagging. What is the...
Content Marketing Tools Every SaaS Has To Use
As a SaaS you can’t survive without content marketing in our opinion. It should be the driving force behind your business generating leads for you on a daily basis. Today we’ve outlined tools you can use to run an entire content marketing campaign, most of which are...
Are You Looking At the Right Data?
Data is undoubtedly the new oil, but much like oil it can be dirty, needing to be cleaned and refined before its any good. Your data fuels your business and the cleaner it is the more power it gives the marketing team to make the most efficient decisions. Below are...
Developing A Content Strategy – Social Vs Branded Vs SEO
Content Strategies, you hear about so many success stories and so many failures it's hard to work out whether it will work for you or not. One thing I think that's missing from a lot of content strategies is what the goal of the campaign is. What gets me about content...
3 People Who Should Never Be Running Your Marketing
One of the reasons we see campaigns fail is because of underestimating the amount of time and commitment digital marketing can take. CEO’s, Managers and Small Business Owners think we’re going to come in, flick a switch and fill your pipeline . . . . if that was the...
Ask The Audience
Have you ever felt your website doesn’t resonate with your users or that you blogs aren’t on point. It’s a very lonely feeling that makes you question what you’re doing. At the end of the day I think there are very few people who are in business for money alone, a lot...
Targeting Too High On The Marketing Funnel
The marketing funnel is one of the first things you learn about when you start studying marketing. Without understanding the marketing funnel it means you will be trying to get people to buy before they even know who you are. Targeting the wrong level of the funnel...
Google Beholds The Answer
We often find clients set up Google Ads Account without doing proper research on what keywords their audience are using. Here’s a top tip to help you identify those keywords that will drive revenue for you. Google can help you understand your user, their intent and...
Blogging Is a Load of Baloney
I find blogging is a hated subject when it comes to b2b companies. Often there is no strategy, companies can be mislead by professionals or misinformed by online articles, they lack sufficient time and most importantly they see no return. If I was in the same boat I’d...
Your Attribution Model Is The Key To Your Marketing Success
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922) in today’s world this can be answered fairly reasonably and quickly with free services. These services include Google Analytics and Google Tag Manager...