The internet is a vast and complicated place. The average lifespan of a webpage is around 100 days before it is edited or removed (1). To keep up, your website needs to be constantly evolving. A good way to get ahead is to research successful pages that have come...
Search Engine Optimisation (SEO) and content marketing are some of the most influential tools available to modern marketing teams, but they only work effectively when they are in dialogue. Content marketing relies on relevant SEO to fulfil its function which is...
Understanding how to take content down can be as important as putting it up; it is part and parcel of the process. Removing a page from Google doesn’t have to be complicated. Whether it is to protect a new website, or clear up misinformation, there are a few reasons...
Fail to prepare, prepare to fail. Planning is essential to the success of businesses and organisations. It’s no different when it comes to planning a website. Unfortunately, making the proper accommodations when planning a website is often overlooked. Due to the busy...
Link building is an important part of creating a successful ecommerce website. Links are the backbone of SEO; up to 50% of SEO success is attributed to link building (1). Frequently, ecommerce websites struggle with link building as they feel it is something that they...
