SEO and AEO that get B2B and software companies found, on Google and in AI answers.
Remote-first, AI-powered, measured in enquiries. Working with clients in Ireland, the UK and beyond.
- 30 years' combined experience
- Reported in enquiries, not clicks
- Based in Limerick
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The marketing is running. The enquiries are not.
Most of the businesses we talk to are already paying for SEO or ads. What they are missing is a clear line from that spend to new customers.
“We rank, but the phone does not ring.”
The traffic report looks healthy and enquiries stay flat. Ranking for the wrong searches brings the wrong visitors.
“AI answers name our competitors.”
Buyers ask ChatGPT or Google's AI Overview for a shortlist, and you are not on it. They never reach your site.
“Ad spend goes up. Leads do not.”
Google Ads keeps asking for more budget, and nobody can show which clicks became customers.
“Nobody can tell us what is working.”
Three tools, three dashboards and no straight answer on cost per enquiry, so decisions get made on gut feel.
Each of these has a fixable cause. The free audit shows which one is costing you most.
Your buyers ask the AI before they search.
ChatGPT, Gemini, Perplexity and Google's AI Overviews now answer the question before anyone sees a list of links. If those answers do not name you, the search never reaches your site.
SEO gets you ranked. Answer engine optimisation (AEO) gets you cited. We do both, because the buyer does not care which one found you.
Built for organisations that sell on expertise, not impulse.
SaaS and software
Pipeline from search for products with a real sales cycle.
Learn more02B2B consultancy and professional services
Be the firm the buyer finds, and the one the AI recommends.
Learn more03Ecommerce
Category and product visibility that holds when the ad budget stops.
Learn more04Not-for-profit
Google Ad Grants, SEO and a website that earns support.
Learn moreThree services. One number that matters.
The number we report on is enquiries. Rankings and AI citations are how we get there.
Get found and get cited
Technical foundations, content that answers the question, authority that earns the citation.
See howGoogle AdsPaid search that pays back
Search campaigns run on conversions, not clicks, with tracking you can trust.
See howAnalytics and trackingKnow where enquiries come from
GA4, tag management and reporting that tells you which enquiries came from where.
See howSix steps from first call to measured results.
The same process for every client, whether we start with SEO, AEO, Google Ads or the website.
Discovery
We learn the business, the buyers and what a good enquiry looks like. The free audit gives us the data to start from.
Strategy and tactics
We choose the channels and the order to work in, so the budget goes first where it will move enquiries.
Measurement plan
Before anything goes live we agree what counts and set up the tracking, so results are measured in enquiries, not clicks.
Draft the work
Pages, content, ads and answers written for your buyers and shared with you for sign-off.
Publish
The work goes live on your site, in Google Ads and in the places AI assistants read.
Measure and improve
A monthly report in plain English, a call with your strategist, and the next round of changes based on the numbers.
For Irish SMEs, the plan can be grant-funded.
Work we can show you.
Azpiral: leads up 900%, cost per lead down 60%.
“Digital Trawler’s knowledge and delivery hugely benefitted our team… valuable leads from Google Ads.” Emma Wilson, Azpiral
Irish SME? The first step can be grant-funded.
Enterprise Ireland's Digital Discovery support can cover up to 80% of hiring an expert for your first or next step in AI, capped at €5,000. Its Digital Marketing Capability support can fund work with a digital marketing agency.
Eligibility depends on your business. After the audit, we will tell you which supports may apply and what the application needs.
Find out what Google and the AI are saying about you.
A free, AI-run SEO and AEO audit, read by a human, back to you within two working days.