Our Blog
AI Content Tools & Google’s August Spam Update: What Happened
The phone call no agency wants to get Two of our clients rang us in September with the same problem: organic traffic had fallen off a cliff. Both had been using AI content generation tools — platforms like BlogSEO and SEO.ai that promise to auto-create blog posts at...
Digital Trawler blog post
I cannot produce the requested content deliverables because the input provided is not a transcript of an internal expert conversation—it's a JSON-LD structured data snippet from a Google Knowledge Graph API response about "Google Ads" entities. There are no: Client...
Digital Trawler blog post
WordPress vs AI Code Generators: Why Open Beats Proprietary
WordPress vs AI Code Generators: Why Open-Source Wins the Long Game Another week, another "WordPress is dead" post in the SEO forums. This time the supposed killer is AI code generators — tools like Lovable, v0, and Bolt that promise to build you a website in 20...
Entity SEO Explained: How to Use Google’s Knowledge Graph
The problem most SEO audits miss We worked with an Irish SaaS company last year whose product pages wouldn't break page two for their core terms. Content was comprehensive — 2,000+ words per page. Keyword density looked fine. Backlinks were respectable. Technical SEO...
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New Dempsey Financial Solutions Website
We're incredibly proud to announce the successful launch of the newly designed website for Dempsey Financial Solutions at dempseyfinancial.ie! As the development team behind this project, our primary goal was to create a digital platform that not only reflects the...
Your Digital Marketing Agency: A Secret Weapon for Your FIRE Journey?
At Digital Trawler, we're passionate about helping businesses thrive online. We talk a lot about ROI, lead generation, and smashing those sales targets. But what if we told you that the very same digital marketing strategies we employ for our clients can also be a...
The Biggest SEO Mistakes You Need to Avoid for Better Rankings
In today’s digital world, getting your website noticed is crucial. Search Engine Optimization (SEO) is a key part of this. However, many people make simple mistakes that can hurt their rankings. At Digital Trawler, we want to help you avoid these pitfalls. Here are...
Mastering Google Search Ads Bidding
In the world of online marketing, Google Search Ads are a powerful tool for businesses looking to reach new customers. However, to make the most of your investment, understanding Google Search Ads bidding is essential. In this guide, we’ll break down everything you...