A small, senior search team in Limerick, working for clients across Ireland, the UK and beyond.
We run SEO, AEO, Google Ads and analytics for organisations that sell on expertise. We are not here to be outspent by the big players. We are here to help you outsmart them, with a plan you can follow and numbers you can check.
- 30 years' combined experience In search, paid media and analytics
- Based in Limerick Innovation Works, Castletroy
- Remote-first Clients in Ireland, the UK and further afield
- Reported in enquiries Not clicks, not rankings on their own
Too many businesses pay for marketing they cannot measure.
We kept meeting the same four situations. Digital Trawler is built to fix them.
“Our agency reports clicks, not customers.”
Traffic charts and rankings every month, and no straight answer on what any of it brought in.
“Google keeps telling us to spend more.”
Advice from the platform is designed to grow your budget. Someone needs to be on your side of the table.
“Bigger competitors outspend us.”
Smaller firms cannot win on budget. They can win on a sharper plan and better use of the tools.
“Search is changing and nobody has explained how.”
AI answers now shortlist suppliers before anyone clicks a link, and most marketing plans have not caught up.
Our answer is simple: run your marketing as if it were our own business, and report on the number you care about.
Four things you can hold us to.
Enquiries first
Every report leads with enquiries and what they cost. Rankings, traffic and AI citations are shown as the steps behind them.
Tracking before spend
No budget grows until we have proved, with a test enquiry, that results are being counted.
Plain English
A one-page monthly report and a short call. What we did, how it played out, what we propose next.
You own everything
Your Google Ads account, your analytics, your content. If we part ways, you keep all of it.
Led by a practitioner who also teaches it.
Digital Trawler was founded by Ronan Walsh, our Managing Director. Alongside running the agency, Ronan has lectured in Digital Marketing at the Technological University of the Shannon (TUS) since 2020.
Teaching keeps us honest. The methods we use for clients are the ones we explain to students, and they have to stand up to questions.
A small team, all senior
Client strategy
One strategist owns your account, sets the plan and is the person you speak to.
SEO and Google Ads
Specialists who run the campaigns and the search work day to day.
Analytics and tracking
GA4, Tag Manager and conversion tracking set up properly and checked.
Project management
Every call turned into minutes and tasks, so nothing agreed gets lost.
The same six steps for every client.
Whether we start with SEO, AEO, Google Ads, analytics or the website.
Discovery
We learn the business, the buyers and what a good enquiry looks like, starting from the free audit.
Strategy and tactics
We choose the channels and the order, so the budget goes first where it will move enquiries.
Measurement plan
We agree what counts and set up the tracking before anything goes live.
Draft the work
Pages, content, ads and answers written for your buyers and shared for sign-off.
Publish
Live on your site, in Google Ads and in the places AI assistants read.
Measure and improve
A plain-English monthly report, a short call, and the next round of changes.
For Irish SMEs, the plan can be grant-funded.
One nonprofit, every quarter, free
Through our Nonprofit Support Programme we pick one nonprofit each quarter and support it free of charge: a new website, Google Ad Grant management and SEO, from the same team and to the same standard as our paying clients.
About the programmeLimerick, and wherever you are
Innovation Works, Castletroy, Plassey, Limerick, V94 22T5. We are remote-first: most of our work happens over Google Meet and shared reports, with clients in Ireland, the UK and further afield.
See how we would approach your business.
A free audit of your site, your Google Ads and your AI visibility, read by a strategist, back within two working days.