AI that does the repetitive work in your Google Ads and SEO.
Search terms reviewed every day, ads drafted and tested, sites checked, reports assembled. AI handles the routine, a strategist makes the decisions, and your budget goes further.
- AI drafts, people decide
- Measured in enquiries and time saved
- Can be grant-funded for Irish SMEs
Rather talk first? Book a 30-minute call.
Get a free AI and search audit
No obligation. We do not share your details. Two working days.
Search marketing is full of small jobs that never get done.
None of them is hard. There are just too many of them, every week, for a small team.
“Nobody reads the search terms.”
The budget leaks to irrelevant searches for weeks because checking them by hand takes hours.
“Content takes forever.”
The pages and answers you need to rank, and to be quoted by AI assistants, sit on a list that never gets shorter.
“We found out the tracking broke a month later.”
A form stops recording, a page breaks, spend jumps. Nobody notices until the monthly report.
“Everyone says use AI. Nobody says for what.”
Dozens of tools, lots of hype, and no plan for where AI would make a difference in your marketing.
These are the jobs AI is good at: repetitive, rule-based, and easy to check. The free audit shows where you would gain most.
Six jobs AI does well, checked by a person every time.
We start with the ones that save the most money or time for your account, and add the rest as they prove themselves.
- Google Ads
Search-term review
Every search that triggered your ads read and sorted daily. Wasted spend flagged, negative keywords proposed, new opportunities picked out.
- Google Ads
Ad copy, drafted and tested
New headlines and descriptions drafted from what already works in your account, written in your voice and tested against the current ads.
- Google Ads and tracking
Alerts within a day, not a month
Automated checks on spend, conversions and tracking. If enquiries stop recording or costs jump, we know the next morning.
- SEO
Site health, watched
Regular crawls compared week to week, so broken pages, lost redirects and slow templates are fixed before they cost you rankings.
- SEO and AEO
Content briefs and first drafts
Briefs built from what your buyers search for and ask AI assistants. First drafts from your expertise, then edited and signed off by people.
- Reporting
Reports assembled automatically
The numbers pulled together every month, so your strategist's time goes on explaining what happened and what to do next.
Beyond search: if it helps, we can also automate lead intake, so every enquiry reaches the right person quickly and nothing goes unanswered. Ask us on the call.
Automation where it saves money. People where it matters.
AI is fast and tireless, and it is also confidently wrong some of the time. So we use it for the volume, and keep the judgement with people.
Nothing goes live without a person
AI proposes negatives, ads and content. A strategist reviews every change before it reaches your account or your site.
Your accounts, your data
We work inside your Google Ads, Analytics and Search Console, and agree with you up front what data the AI tools may use.
Judged on results
Each automation has a number attached: money saved, hours saved or enquiries won. If it does not move the number, we switch it off.
From audit to automation, in six steps.
Small and proven first, then more. The first automations usually run within a few weeks.
Audit
We look at your Google Ads, your site and your reporting, and list the routine jobs that eat time or leak budget.
Pick the first jobs
We choose two or three automations with the clearest payback, and agree how we will measure them.
Set the baseline
Tracking checked and today's numbers recorded, so the before and after can be compared honestly.
Build and test
Scripts, rules and AI prompts built and tested on your account, with a person checking every output.
Run with review
The automations run day to day. Your strategist reviews what they propose and approves what goes live.
Measure and expand
A monthly report on money and time saved. What works stays and grows; what does not is switched off.
Irish SME? Your first step in AI can be grant-funded.
Enterprise Ireland's Digital and AI Discovery support can cover up to 80% of hiring an expert for your first or next step in AI, to a maximum grant of €5,000. Eligibility depends on your business, and your adviser confirms it.
- Up to 80% funded Digital and AI Discovery, Enterprise Ireland
- Max €5,000 grant For an outside expert, over a few weeks
- A practical AI plan For your marketing, with the first jobs picked out
What people ask about AI in marketing
Will AI make changes to our ads or website on its own?
No. AI proposes and drafts; a strategist reviews and approves every change before it goes live in your Google Ads account or on your site.
Does AI-written content hurt SEO?
Thin, generic content does, whoever writes it. We use AI for research, briefs and first drafts, then shape every piece with your expertise and edit it before it is published. That is what search engines and AI assistants reward.
What tools do you use?
Google Ads scripts and rules, Google Analytics, Search Console, site crawlers and AI language models for drafting and analysis. We pick the tool for the job and keep the setup inside your accounts.
How quickly will we see a difference?
Search-term review and alerts usually pay back within the first month. Content and SEO automation build more slowly, over three to six months.
Can the work be grant-funded?
For Irish SMEs, it can be. Enterprise Ireland's Digital and AI Discovery support can cover up to 80% of an expert's help with your first or next step in AI, to a maximum grant of 5,000 euro, depending on eligibility.
Find out where AI would save you money first.
A free audit of your Google Ads, your site and your AI visibility, read by a strategist, back within two working days.