Have you ever felt your website doesn’t resonate with your users or that you blogs aren’t on point. It’s a very lonely feeling that makes you question what you’re doing. At the end of the day I think there are very few people who are in business for money alone, a lot of people want […]
We often find clients set up Google Ads Account without doing proper research on what keywords their audience are using. Here’s a top tip to help you identify those keywords that will drive revenue for you. Google can help you understand your user, their intent and how you can leverage that. Google Tries to Guess […]
I find blogging is a hated subject when it comes to b2b companies. Often there is no strategy, companies can be mislead by professionals or misinformed by online articles, they lack sufficient time and most importantly they see no return. If I was in the same boat I’d abandon ship as well. Often I have […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) in today’s world this can be answered fairly reasonably and quickly with free services. These services include Google Analytics and Google Tag Manager but you might be reading the data wrong, jumping to conclusions that […]
Have you ever been at a party and some yobbo talks about how great their life is or how their career is going so great. It’s pretty cringy to watch and repels people to the point that they’ll avoid parties they know those yobbo’s are going to. Not understanding your users intent is very similar […]
We’ve seen a frustrating trend that’s holding back so many businesses from producing twice the amount of leads they could be getting. The issue lies with the confusing, misinterpreted role of sales and marketing. We’ve seen this cause conflict, undervalue the marketing team and worst of all confuse the brand message and even the customer […]
Hamburger Menu Alternatives Hamburger navigation on desktop and mobile is not good for UX metrics because of its low efficiency and discoverability. Fortunately, more apps and sites are trying alternative and more efficient solutions to address this problem. Here are some ideas whose performance and viability is content and context dependent. Use of tabs. Some […]
B2B marketing in 2018 Consumer brands do make headlines in marketing stories and so should B2Bs. For B2B marketing to flourish, marketers might have to take some strategic examples from their B2C peers. The following are some best practices that B2B owners may have to embrace in this second half of 2018: Creation of multimedia […]
Search Engine Optimization (SEO) is a digital marketing tool that gives companies an opportunity to have their websites ranking higher in search results. SEO service providers are there to help companies with professional services that will see them beat the competition. An SEO technician will be able to choose keywords professionally thus giving the website […]
A website builder is a program that helps develop a website without manual code editing. It is categorized into two types. The first is an online website that runs on the service of a provider and is web based. The second type is an offline website builder you can use on your computer even when […]
