Ask The Audience

Have you ever felt your website doesn’t resonate with your users or that you blogs aren’t on point. It’s a very lonely feeling that makes you question what you’re doing. At the end of the day I think there are very few people who are in business for money alone, a lot of people want […]

Google Beholds The Answer

We often find clients set up Google Ads Account without doing proper research on what keywords their audience are using. Here’s a top tip to help you identify those keywords that will drive revenue for you. Google can help you understand your user, their intent and how you can leverage that. Google Tries to Guess […]

Blogging Is a Load of Baloney

I find blogging is a hated subject when it comes to b2b companies. Often there is no strategy, companies can be mislead by professionals or misinformed by online articles, they lack sufficient time and most importantly they see no return. If I was in the same boat I’d abandon ship as well. Often I have […]

Website Design Ideas

Hamburger Menu Alternatives Hamburger navigation on desktop and mobile is not good for UX metrics because of its low efficiency and discoverability. Fortunately, more apps and sites are trying alternative and more efficient solutions to address this problem. Here are some ideas whose performance and viability is content and context dependent. Use of tabs. Some […]

Understanding Digital B2B Marketing

B2B marketing in 2018 Consumer brands do make headlines in marketing stories and so should B2Bs. For B2B marketing to flourish, marketers might have to take some strategic examples from their B2C peers. The following are some best practices that B2B owners may have to embrace in this second half of 2018: Creation of multimedia […]

What to Look for in an SEO Service

Search Engine Optimization (SEO) is a digital marketing tool that gives companies an opportunity to have their websites ranking higher in search results. SEO service providers are there to help companies with professional services that will see them beat the competition. An SEO technician will be able to choose keywords professionally thus giving the website […]

When to Use a Website Builder

A website builder is a program that helps develop a website without manual code editing. It is categorized into two types. The first is an online website that runs on the service of a provider and is web based. The second type is an offline website builder you can use on your computer even when […]