Our Blog

Something that has been going through my mind recently is the different uses digital marketing has. One thing you might not be aware of is that you can use digital marketing for proof of concept, even before you’ve written a single line of code or bought your first...

Generating leads is a slog when you are starting off. Hubspots, "Top Marketing Challenges" highlights that when it comes to marketing generating leads is by far the most frustrating issue. This information doesn't tell us to much about our problem and how to fix it,...

Google have said numerous times to keep your site structure simple (9) and not to stray too far from the norm. In the SaaS Industry we like to push the boundary and CEO’s and founders often have the most creative ways to engage with their users but in my experience...

Marketing and SaaS are two very tricky subjects to get your head around and when they come together become even more complex. Today I’m going to talk you through some of the common differences we see that makes SaaS Marketing more complex than launching an average...

Site Kit By Google Summary   Initially, from the description I thought Site Kit by Google would give me great insight into my data and really help me make informed decisions. I had taken that stance from their plugin description “Site Kit is the one-stop solution...

BERT, Google’s most recent algorithm update. Released on 22nd of October and according to Google has affected 10% of all results. To put that into context its changed the results for 22 million(1) searches every hour. Moz,...

Sometimes our engagement may last 2, 3 or even more years and during this time there will almost certainly be a website redesign. Generally we are able to guide a company through the migration process and help the developers optimise the site from an SEO perspective....

I think I’ve built up enough experience to give some advice on this topic, hiring a digital marketing consultant. Having worked with multinationals, small SME's, EU agencies and been on both sides of the fence as a freelancer agency and marketing manager here's my...

You’ve spent 6 months developing an mvp (minimum viable product), you’re ready to hit the market but then it dawns on you that there isn’t one readily available. You know there is a need for your SaaS but the people that need it either don’t know they have a problem...

Blogging is a mind boggling tactic, you need to know your customer inside out, your offering and your product/service. How you use blogging can vary depending on your business, for example if you’re based locally, internationally, a charity, for profit, software...