Data is undoubtedly the new oil, but much like oil it can be dirty, needing to be cleaned and refined before its any good. Your data fuels your business and the cleaner it is the more power it gives the marketing team to make the most efficient decisions. Below are...
Content Strategies, you hear about so many success stories and so many failures it’s hard to work out whether it will work for you or not. One thing I think that’s missing from a lot of content strategies is what the goal of the campaign is. What gets me...
One of the reasons we see campaigns fail is because of underestimating the amount of time and commitment digital marketing can take. CEO’s, Managers and Small Business Owners think we’re going to come in, flick a switch and fill your pipeline . . . . if that was the...
Have you ever felt your website doesn’t resonate with your users or that you blogs aren’t on point. It’s a very lonely feeling that makes you question what you’re doing. At the end of the day I think there are very few people who are in business for money alone, a lot...
The marketing funnel is one of the first things you learn about when you start studying marketing. Without understanding the marketing funnel it means you will be trying to get people to buy before they even know who you are. Targeting the wrong level of the funnel...
