If you care about SEO and how your site performs in the search results you should care about E-A-T (expertise, authority, trust) but it’s also more than just about search engines. Search engines such as Google will use E-A-T as part of their ranking algorithm but once...
There are a number of reasons you might want to redirect your domain name. Whether you have moved your website to a new domain, or have altered the URL structure on your pages; redirectingyour domain name is vital if you want your new website to establish...
The internet is a vast and complicated place. The average lifespan of a webpage is around 100 days before it is edited or removed (1). To keep up, your website needs to be constantly evolving. A good way to get ahead is to research successful pages that have come...
Search Engine Optimisation (SEO) and content marketing are some of the most influential tools available to modern marketing teams, but they only work effectively when they are in dialogue. Content marketing relies on relevant SEO to fulfil its function which is...
Understanding how to take content down can be as important as putting it up; it is part and parcel of the process. Removing a page from Google doesn’t have to be complicated. Whether it is to protect a new website, or clear up misinformation, there are a few reasons...
