Blogging Is a Load of Baloney

I find blogging is a hated subject when it comes to b2b companies. Often there is no strategy, companies can be mislead by professionals or misinformed by online articles, they lack sufficient time and most importantly they see no return. If I was in the same boat I’d...
Companies Are Having One Sided Conversations

Companies Are Having One Sided Conversations

Have you ever been at a party and some yobbo talks about how great their life is or how their career is going so great. It’s pretty cringy to watch and repels people to the point that they’ll avoid parties they know those yobbo’s are going to. Not understanding your...
The Tenuous Relationship Between Sales & Marketing

The Tenuous Relationship Between Sales & Marketing

We’ve seen a frustrating trend that’s holding back so many businesses from producing twice the amount of leads they could be getting. The issue lies with the confusing, misinterpreted role of sales and marketing. We’ve seen this cause conflict, undervalue the...
Website Design Ideas

Website Design Ideas

Hamburger Menu Alternatives Hamburger navigation on desktop and mobile is not good for UX metrics because of its low efficiency and discoverability. Fortunately, more apps and sites are trying alternative and more efficient solutions to address this problem. Here are...

Understanding Digital B2B Marketing

B2B marketing in 2018 Consumer brands do make headlines in marketing stories and so should B2Bs. For B2B marketing to flourish, marketers might have to take some strategic examples from their B2C peers. The following are some best practices that B2B owners may have to...