If you care about SEO and how your site performs in the search results you should care about E-A-T (expertise, authority, trust) but it’s also more than just about search engines. Search engines such as Google will use E-A-T as part of their ranking algorithm but once...
Phase One: Optimising your Pages Intro: You’ve done your keyword research and you know what your customers are searching for. Now you need to create compelling content that is going to knock your competitors out of the park. But like everything there is an art to...
How To SEO for YouTube/YouTube SEO: Notes: – Not about large volumes of content – have to optimise/high quality – A comprehensive strategy include visuals, videos and podcasts Checklist: – Make sure target keyword is used as filename –...
The Essentials For Ranking A Blog Post 1. What is a blog? A blog is a free online article that provides consumers with relevant information in an easy-to-read way. They provide a space for you to speak directly to your customer, which gives you the opportunity to...
Keyword Research Blog: What are keywords? Keywords are the words, terms or phrases that people type into search engines to find results. Whether you’re trying to grow your web traffic organically using keyword SEO, or are paying to rank for keywords with PPCs...
SEO Yourself: SEO is often seen as an illusive art that requires a high degree of technical skill to succeed at. Although certain aspects of SEO call for expertise, there are some basic steps you can take to ensure your site is SEO ready. Depending on what you’re...
