Search Engine Optimisation (SEO) and content marketing are some of the most influential tools available to modern marketing teams, but they only work effectively when they are in dialogue. Content marketing relies on relevant SEO to fulfil its function which is...
Understanding how to take content down can be as important as putting it up; it is part and parcel of the process. Removing a page from Google doesn’t have to be complicated. Whether it is to protect a new website, or clear up misinformation, there are a few reasons...
Fail to prepare, prepare to fail. Planning is essential to the success of businesses and organisations. It’s no different when it comes to planning a website. Unfortunately, making the proper accommodations when planning a website is often overlooked. Due to the busy...
Link building is an important part of creating a successful ecommerce website. Links are the backbone of SEO; up to 50% of SEO success is attributed to link building (1). Frequently, ecommerce websites struggle with link building as they feel it is something that they...
Every successful marketing team knows the value and influence of quality content. Most successful marketing campaigns have dexterous content at their core, although crafting a well-planned content strategy can be more difficult than it looks. Understanding why certain...
A bank page is daunting at the best of times. When it comes to writing content, trying to understand how to effectively consolidate notes in a clear, inviting, and authoritative way can take some getting used to. Having original and interesting content is a great way...
MD of Digital Trawler and Plastic Hallway, Ronan Walsh and Andrew Wilkinson discuss e-commerce UX with a particular focus on page speed. With Google Core Vitals algorithm update on the way out in May 2021 and much confusion in the industry about page speed being the...
Hubspot for the past year or so have been raving about the new “Flywheel” which I have to admit is something a lot of marketers forget about. Our goal and how we’re measured as marketers is often based on new sign ups, new registrations and creating new business so we...
I’ve never really been an advocate of Voice Search, yes I can see it as a useful way to reach your audience but over the past two years the adoption and frequency of use is low. I’ve seen people shout across social media about how important it is to optimise for voice...
