If you care about SEO and how your site performs in the search results you should care about E-A-T (expertise, authority, trust) but it’s also more than just about search engines. Search engines such as Google will use E-A-T as part of their ranking algorithm but once...
Phase One: Optimising your Pages Intro: You’ve done your keyword research and you know what your customers are searching for. Now you need to create compelling content that is going to knock your competitors out of the park. But like everything there is an art to...
How To SEO for YouTube/YouTube SEO: Notes: – Not about large volumes of content – have to optimise/high quality – A comprehensive strategy include visuals, videos and podcasts Checklist: – Make sure target keyword is used as filename –...
The Essentials For Ranking A Blog Post 1. What is a blog? A blog is a free online article that provides consumers with relevant information in an easy-to-read way. They provide a space for you to speak directly to your customer, which gives you the opportunity to...
Keyword Research Blog: What are keywords? Keywords are the words, terms or phrases that people type into search engines to find results. Whether you’re trying to grow your web traffic organically using keyword SEO, or are paying to rank for keywords with PPCs...
SEO Yourself: SEO is often seen as an illusive art that requires a high degree of technical skill to succeed at. Although certain aspects of SEO call for expertise, there are some basic steps you can take to ensure your site is SEO ready. Depending on what you’re...
Keywords: How to SEO Google My Business How to SEO Google Maps Subheadings: – What is Google Maps? – Why you need to rank higher – How to open a Google My Business Page – Profile checklist – Do reviews make a difference? – Post...
Intro: If you’re using WordPress then you already know how SEO friendly it is. That being said, there is always more you can do to optimise your website and/or blog. Unfortunately, many of the guides out there aren’t user-friendly. That’s why we’ve put together an...
There are a number of reasons you might want to redirect your domain name. Whether you have moved your website to a new domain, or have altered the URL structure on your pages; redirectingyour domain name is vital if you want your new website to establish...
The internet is a vast and complicated place. The average lifespan of a webpage is around 100 days before it is edited or removed (1). To keep up, your website needs to be constantly evolving. A good way to get ahead is to research successful pages that have come...