Case Study

Azpiral – Growing Users While Reducing Spend

How we helped Azpiral achieve a 900% increase in leads while also reducing the cost per lead by 60%.

Azpiral is an Irish software company that provides digital customer engagement solutions. Their platform helps businesses manage loyalty programs and use customer data to send personalized promotions and improve retention.

PROBLEM

Azpiral already had a marketing team in place, and they knew their way around Google Ads.

However, they knew there was room to improve.

They wanted to build on their existing skills to get a better return from their marketing spend. They needed a partner to help them maximize their impact, not replace their team.

SOLUTION

Needs Analysis

First, we reviewed their existing Google Ads account and consulted with their marketing team. This helped us understand their frustrations and pinpoint the specific issues they were facing.

 

Customized Training

Based on our analysis, we developed and delivered a customised training course. This taught their team a better way to structure their Google Ads account and went into detail on advanced targeting methods, helping them reach their customers more effectively.

 

Mentoring

For the next six months, we mentored their team. During regular consultations, we revisited key parts of the initial training and focused on specific account actions. This hands-on approach helped them deeply understand the real-world outcomes of their decisions.

RESULTS

The project delivered significant, measurable results:

      • 60%+ Decrease in Cost Per Lead
      • 900% Increase in Leads

Today, the team operates and manages the Google Ads account independently with confidence. They are now able to:

      • Ensure campaigns and ad groups produce a strong return on investment.
      • Target specific ads to specific customer segments.
      • Audit accounts for maximum efficiency.
      • Generate comprehensive reports for senior management.
      • Consult with management on strategic ways to increase returns.

Let’s Chat About Your Goals

Not sure where to start? Let’s figure it out together.

Book a free 30-minute call and tell us about your goals.
No pressure. No jargon. Just honest advice to help you grow.

Pick a time that works for you below.