SEO and AEO: rank on Google, get cited by AI.
Search has two front doors now. One is the results page you know. The other is the answer a buyer gets from ChatGPT, Gemini, Perplexity or Google's AI Overview, often without clicking anything. We make sure you are behind both doors.
Search changed. Most SEO has not.
If your SEO is still judged on rankings and traffic alone, some of these will sound familiar.
Rankings hold, clicks fall
AI Overviews answer the question on the results page, so a page-one position sends fewer visitors than it used to.
Buyers shortlist in ChatGPT
The research now happens in an AI conversation. If the answer names three firms and you are not one of them, you were never considered.
Content that ranks but is never quoted
Long articles written around keywords are hard for an AI assistant to lift a clear answer from, so it quotes someone else.
Reports that never mention enquiries
Positions and traffic charts go up and to the right, and nobody can say what they did for the sales pipeline.
Google still matters: AI assistants lean on the pages it trusts. It is just no longer enough on its own.
Two disciplines, one plan.
SEO gets you ranked. AEO gets you cited. We do both, because the buyer does not care which one found you.
Search engine optimisation
The work that gets your pages ranked: a site Google can crawl, content that matches what buyers search for, and links from sites Google trusts. Thirty years of it between us.
Answer engine optimisation
The work that gets your business named in AI answers: content structured so a language model can quote it, clear statements of who you are and what you do, schema markup that spells it out, and the authority signals AI systems lean on when they decide whom to cite. It is new, it is measurable, and most of your competitors have not started.
What we do, month by month.
Six workstreams, weighted to what your audit finds. Most months touch three or four of them.
- Technical SEO
A site Google can read
Crawl health, indexation, speed and structured data. Site migrations and redesigns handled without losing the rankings you already have.
- Content
Answers to what buyers ask
A content plan built from the questions your buyers ask, written to be read by people and quoted by AI.
- Authority
Reasons to be trusted
Links and mentions from relevant, trusted sites. No bought links, no networks.
- AEO
Named in the AI answer
Entity and brand clarity, FAQ and answer-ready content, schema, and tracking of where you appear in ChatGPT, Gemini, Perplexity and AI Overviews.
- Conversion
Traffic that turns into enquiries
Landing-page and form reviews, so the visitors search sends you actually get in touch.
- Reporting
A report in plain English
Once a month: enquiries, rankings, AI citations, what we did and what is next. One page, not a dashboard dump.
From audit to monthly report, in six steps.
Steps one to three take the first month. Four to six repeat every month after that.
Site audit
An AI-run crawl of your site, your competitors and your AI visibility, read by a strategist.
Findings and action plan
Everything we found, ranked by impact, so the first weeks go on what moves enquiries.
Keyword and content plan
The searches and questions your buyers actually use, mapped to the pages that should answer them.
On-site optimisation
Structure, speed, schema and internal links fixed, so search engines and AI assistants can read and trust the site.
Content optimisation
New and existing pages written or improved to rank, to be quoted in AI answers and to convince the person reading.
Monitoring and reporting
Rankings, AI citations and enquiries tracked monthly, with a plain-English report and the next priorities.
Enquiries first. Everything else is a leading indicator.
We report on the enquiries search sends you, with rankings, traffic and AI citations shown as the steps that got you there. If a number does not connect to an enquiry, it does not lead the report.
- Enquiries from search The number we answer for
- AI citations Where ChatGPT, Gemini and AI Overviews name you
- Rankings For the searches your buyers make
- Traffic From the pages that bring enquiries
If your buyer researches before they buy, this is for you.
SaaS and software companies, B2B consultancies and professional-services firms, ecommerce brands, and not-for-profit organisations, in Ireland, the UK and further afield.
Frequently asked questions
The short answers. The audit gives you the long ones, for your site.
What is AEO?
Answer engine optimisation is the practice of making your website the source that AI assistants and Google's AI Overviews quote when someone asks a question in your field. It builds on SEO and adds structured, quotable content and clear brand signals.
How is AEO different from SEO?
SEO aims for a position in a list of links. AEO aims to be the answer itself, or the business the answer names. The groundwork overlaps; the content and measurement differ.
How long until we see results?
Technical fixes show within weeks. Rankings and AI citations usually move within three to six months, depending on where you start and how competitive the field is. We set expectations in the audit, not after.
What does it cost?
Monthly retainers scoped to your site and market after the free audit. For Irish SMEs, the first phase can be grant-funded through Enterprise Ireland or Local Enterprise Office supports.
Do you work with companies outside Ireland?
Yes. We are remote-first and work with clients in Ireland, the UK and internationally. Most of our work happens over Google Meet and a shared dashboard.
Start with the audit.
An AI-run audit of your SEO and your AI visibility, read by a strategist, back to you within two working days. Free, no obligation.