Case Study

EIT Food – Analytics Implementation

Empowering smarter food decisions through data clarity.
Ongoing analytics support driving sustainable impact.

EIT Food is a European initiative driving innovation to make our food system more sustainable, healthy, and trusted. They connect businesses, startups, researchers, and consumers to tackle challenges like food waste, healthy eating, and sustainable agriculture. With programs supporting entrepreneurs, educating consumers, and funding innovative projects, EIT Food aims to create a future where everyone has access to quality food while respecting our planet.

PROBLEM

EIT Food has diverse analytics needs, from measuring the impact of their initiatives and informing decision-making to evaluating partner performance. 

This requires 

  • setting up tracking, 
  • creating custom reports, 
  • ensuring data accuracy across various campaigns and programs. 

Doing this in-house could be resource-intensive and require specialised expertise.

SOLUTION

EIT Food partnered with Digital Trawler on a retainer basis to provide ongoing analytics support. This means Digital Trawler becomes an extension of their team, offering expertise and flexibility as needed. 

  • Implementation and Configuration: Digital Trawler helped set up the necessary analytics tools and configurations. 
    • Implementing event tracking across EIT Food’s websites and platforms to capture user interactions and campaign performance.
    • Configuring custom dashboards and reports to visualise key data and provide actionable insights.
    • Integrating data from various sources to get a holistic view of EIT Food’s activities.
  • Ongoing Support and Optimisation: Digital Trawler provided ongoing support to ensure EIT Food’s analytics are accurate and effective. 
  • Regularly reviewing and refining tracking implementations as new campaigns and initiatives were launched.
  • Creating new reports and dashboards as needed to address evolving needs.
  • Providing training and support to EIT Food staff on using and interpreting analytics data.
  • Troubleshooting any data discrepancies or technical issues.

RESULTS

Benefits for EIT Food:

  • Access to Expertise: EIT Food gains access to a team of analytics experts without the overhead of hiring full-time staff.
  • Cost-Effectiveness: A retainer model provides predictable costs and ensures ongoing support..
  • Data-Driven Decision Making: EIT Food gained access to accurate and timely data to inform strategic decisions and measure impact.

By leveraging Digital Trawler’s expertise, EIT Food can effectively harness the power of analytics to drive progress towards a more sustainable, healthy, and trusted food system.

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