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Hubspot for the past year or so have been raving about the new “Flywheel” which I have to admit is something a lot of marketers forget about. Our goal and how we’re measured as marketers is often based on new sign ups, new registrations and creating new business so we...

I’ve never really been an advocate of Voice Search, yes I can see it as a useful way to reach your audience but over the past two years the adoption and frequency of use is low. I’ve seen people shout across social media about how important it is to optimise for voice...

Something that has been going through my mind recently is the different uses digital marketing has. One thing you might not be aware of is that you can use digital marketing for proof of concept, even before you’ve written a single line of code or bought your first...

Generating leads is a slog when you are starting off. Hubspots, "Top Marketing Challenges" highlights that when it comes to marketing generating leads is by far the most frustrating issue. This information doesn't tell us to much about our problem and how to fix it,...

Google have said numerous times to keep your site structure simple (9) and not to stray too far from the norm. In the SaaS Industry we like to push the boundary and CEO’s and founders often have the most creative ways to engage with their users but in my experience...

Marketing and SaaS are two very tricky subjects to get your head around and when they come together become even more complex. Today I’m going to talk you through some of the common differences we see that makes SaaS Marketing more complex than launching an average...

Site Kit By Google Summary   Initially, from the description I thought Site Kit by Google would give me great insight into my data and really help me make informed decisions. I had taken that stance from their plugin description “Site Kit is the one-stop solution...

BERT, Google’s most recent algorithm update. Released on 22nd of October and according to Google has affected 10% of all results. To put that into context its changed the results for 22 million(1) searches every hour. Moz,...